Development of an identity for an online magazine website dedicated to North Shore style riding anywhere around the planet. The ladder bridges and stunts inspired the shape for the logo, with the letterforms reflecting the shapes of the planks of rough hewn cedar from which the structures are built.

The AirPrentice event is held every year where up and coming freeriders perform at bikeparks (Silver Star for 2009) and win a spot on the nsmb.com team, along with all kinds of shwag and gear.