Fraser Health Authority
Eat together. Eat better. Social Marketing Campaign
Through research we learned that parents in the Fraser Valley knew the benefits of eating together as families. This social marketing campaign (posters, bus backs, recipe cards, menu magnets, website, etc.) reminded them of that fact in a gentle and humorous manner, directing them to online resources such as shopping lists and menu plans to make shopping and food planning less intimidating.
In conjunction with the social marketing plan we developed for Fraser Health, the results have been extremely positive, with dietitians commenting on the noticeable increase in requests for support materials and to do presentations at community centres, libraries, schools and sports group meetings.
Photography: Perry Zavitz