PenderFund Capital Management manages approximately $40 million of assets in BC-based companies involved in the technology and life sciences sectors. The website needed to give potential investors information on the two funds (Pender Growth and Pender NDI Life Sciences) managed by PenderFund, as well as general information on VCC funds in BC.

Working with the web programming firm Coverall Crew and writers Inscript Language & Writing, Emdoubleyu designed an easily accessible and intuitive architecture and navigation system for the data-heavy website. The main goal was for users to always be aware of where they are in the site, and be no more than two clicks away from any other area of the site.

The Fund areas are colour coded to further differentiate them from the parent company. The colour palette ties into the print and PDF communication materials that were developed in concert with the website, ensuring continuity in the brand presence of PenderFund to its various audiences.

Technology
Layout, colours, fonts, etc. are all handled by CSS stylesheets. The site structure and content is in HTML, and the animated menu is done in Javascript. The tables on the Performance pages are Flash generated.

View website.

Programming: Coverall Crew
Copywriting: Inscript Language & Writing