James Wilson and I have been riding together for years now, so when he took over Dizzy Cycles in North Vancouver and had to come up with a new name for the shop, our post-shore ride list of options quickly got narrowed down to the question "What are we obsessed with?" and the answer: "Bikes". Cyclists of all types from roadies to freeriders truly have bikes on the brain, hence the logo we'll be branding the shop with.

Watch for personalized silhouettes of shop employees, famous and infamous riders, and the kind of bike they have on their brain!